Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which […]
This importance is reinforced by Jacqueline Payne, Customer Support Manager at Paperclip Digital, who says ‘Customer service isn’t a buzzword. But too many businesses treat it like it is. As a viable avenue from which to lower customer acquisition costs and cultivate a loyal customer base, chat bots can play a pivotal role in driving business growth.’

In a procedural conversation flow, you define the order of the questions and the bot will ask the questions in the order you defined. You can organize the questions into logical modules to keep the code centralized while staying focused on guiding the conversational. For example, you may design one module to contain the logic that helps the user browse for products and a separate module to contain the logic that helps the user create a new order.


Die Herausforderung bei der Programmierung eines Chatbots liegt in der sinnvollen Zusammenstellung der Erkennungen. Präzise Erkennungen für spezielle Fragen werden dabei ergänzt durch globale Erkennungen, die sich nur auf ein Wort beziehen und als Fallback dienen können (der Bot erkennt grob das Thema, aber nicht die genaue Frage). Manche Chatbot-Programme unterstützen die Entwicklung dabei über Priorisierungsränge, die einzelnen Antworten zuzuordnen sind. Zur Programmierung eines Chatbots werden meist Entwicklungsumgebungen verwendet, die es erlauben, Fragen zu kategorisieren, Antworten zu priorisieren und Erkennungen zu verwalten[5][6]. Dabei lassen manche auch die Gestaltung eines Gesprächskontexts zu, der auf Erkennungen und möglichen Folgeerkennungen basiert („Möchten Sie mehr darüber erfahren?“). Ist die Wissensbasis aufgebaut, wird der Bot in möglichst vielen Trainingsgesprächen mit Nutzern der Zielgruppe optimiert[7]. Fehlerhafte Erkennungen, Erkennungslücken und fehlende Antworten lassen sich so erkennen[8]. Meist bietet die Entwicklungsumgebung Analysewerkzeuge, um die Gesprächsprotokolle effizient auswerten zu können[9]. Ein guter Chatbot erreicht auf diese Weise eine mittlere Erkennungsrate von mehr als 70 % der Fragen. Er wird damit von den meisten Nutzern als unterhaltsamer Gegenpart akzeptiert.


But, as any human knows, no question or statement in a conversation really has a limited number of potential responses. There is an infinite number of ways to combine the finite number of words in a human language to say something. Real conversation requires creativity, spontaneity, and inference. Right now, those traits are still the realm of humans alone. There is still a gamut of work to finish in order to make bots as person-centric as Rogerian therapists, but bots and their creators are getting closer every day.
Endurance is a companion chatbot that uses neurolinguistics programming (better known as NLP) to have friendly conversations with suspected patients with Alzheimer’s and other forms of dementia. It uses AI technology to maintain a lucid conversation while simultaneously testing the human user’s ability to remember information in different ways. The chatbot encourages the user to talk about their favorite activities, memories, music, etc. This doesn’t just test the person’s memory but actively promotes their ability to recall.
Most chatbots try to mimic human interactions, which can frustrate users when a misunderstanding arises. Watson Assistant is more. It knows when to search for an answer from a knowledge base, when to ask for clarity, and when to direct you to a human. Watson Assistant can run on any cloud – allowing businesses to bring AI to their data and apps wherever they are.
It’s not all doom and gloom for chatbots. Chatbots are a stopgap until virtual assistants are able to tackle all of our questions and concerns, regardless of the site or platform. Virtual assistants will eventually connect to everything in your digital life, from websites to IoT-enabled devices. Rather than going through different websites and speaking to various different chatbots, the virtual assistant will be the platform for finding the answers you need. If these assistants are doing such a good job, why would you even bother to use a branded chatbot? Realistically this won’t take place for sometime, due to the fragmentation of the marketplace.

“Major shifts on large platforms should be seen as an opportunities for distribution. That said, we need to be careful not to judge the very early prototypes too harshly as the platforms are far from complete. I believe Facebook’s recent launch is the beginning of a new application platform for micro application experiences. The fundamental idea is that customers will interact with just enough UI, whether conversational and/or widgets, to be delighted by a service/brand with immediate access to a rich profile and without the complexities of installing a native app, all fueled by mature advertising products. It’s potentially a massive opportunity.” — Aaron Batalion, Partner at Lightspeed Venture Partners
The process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms[51] offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform Yekaliva[47][28] and IBM Watson.[52][53][54] These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.

Human touch. Chatbots, providing an interface similar to human-to-human interaction, are more intuitive and so less difficult to use than a standard banking mobile application. They doesn't require any additional software installation and are more adaptive as able to be personalized during the exploitation by the means of machine learning. Chatbots are instant and so much faster that phone calls, shown to be considered as tedious in some studies. Then they satisfy both speed and personalization requirement while interacting with a bank.
Tay was built to learn the way millennials converse on Twitter, with the aim of being able to hold a conversation on the platform. In Microsoft’s words: “Tay has been built by mining relevant public data and by using AI and editorial developed by a staff including improvisational comedians. Public data that’s been anonymised is Tay’s primary data source. That data has been modelled, cleaned and filtered by the team developing Tay.”
Eventually, a single chatbot could become your own personal assistant to take care of everything, whether it's calling you an Uber or setting up a meeting. Or, Facebook Messenger or another platform might let a bunch of individual chatbots to talk to you about whatever is relevant — a chatbot from Southwest Airlines could tell you your flight's delayed, another chatbot from FedEx could tell you your package is on the way, and so on.
An Internet bot, also known as a web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.[1] Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.[2]
In other words, bots solve the thing we loathed about apps in the first place. You don't have to download something you'll never use again. It's been said most people stick to five apps. Those holy grail spots? They're increasingly being claimed by messaging apps. Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks.

Conversational bots “live” online and give customers a familiar experience, similar to engaging an employee or a live agent, and they can offer that experience in higher volumes. Conversational bots offer scaling—or the capability to perform equally well under an expanding workload—in ways that human can’t, assisting businesses to reach customers in a way they couldn’t before. For one, businesses have created 24/7/365 online presence through conversational bots.


Malicious chatbots are frequently used to fill chat rooms with spam and advertisements, by mimicking human behaviour and conversations or to entice people into revealing personal information, such as bank account numbers. They are commonly found on Yahoo! Messenger, Windows Live Messenger, AOL Instant Messenger and other instant messaging protocols. There has also been a published report of a chatbot used in a fake personal ad on a dating service's website.[44]

Facebook has jumped fully on the conversational commerce bandwagon and is betting big that it can turn its popular Messenger app into a business messaging powerhouse. The company first integrated peer-to-peer payments into Messenger in 2015, and then launched a full chatbot API so businesses can create interactions for customers to occur within the Facebook Messenger app. You can order flowers from 1–800-Flowers, browse the latest fashion and make purchases from Spring, and order an Uber, all from within a Messenger chat.
Conversational bots can help a business’s customers with difficult transactions, plus collect data and give recommendations. For example, a conversational bot integrated to an airline’s website can answer questions regarding flight availability, rebook tickets, fees and suggest add-ons like hotels. Though a conversational bot may not be able to finish the exchanges, it could still be able to gather preliminary data and pass it on to the next available customer care agent. In both cases, the airline will save considerable time in its call center.
Chatbots can reply instantly to any questions. The waiting time is ‘virtually’ 0 (see what I did there?). Even if a real person eventually shows up to fix the issues, the customer gets engaged in the conversation, which can help you build trust. The problem could be better diagnosed, and the chatbot could perform some routine checks with the user. This saves up time for both the customer and the support agent. That’s a lot better than just recklessly waiting for a representative to arrive.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs.[2] Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites.[3][4] Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.[5]
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